Capstone collection in Line Development course challenged to develop a contemporary athleisure brand for New York based fashion development company, Crescala. Sonder describes that feeling of seeing a stranger on the street and realizing their life is as equally complex as your own. My team translated this epiphany into a brand including marketing strategies, retail design, and technical packages. Sonder was selected as the Critiques Choice in the final pitch to the CEO of Crescala and VCU Fashion Design Faculty.